Experienced SEO Manager
with over 10 years of success ranking #1 in search, writing expert content, increasing search revenue, optimizing conversion, and driving growth.
Skills
On-page SEO (keyword research/strategy, search intent, content gap analysis, internal linking),
Technical SEO (Core Web Vitals, site audits, Schema, sitemaps),
Creative Writing (E-E-A-T content, copywriting)
Brand Authority (link building/outreach, social, video & photo),
Conversion Rate Optimization and
Ecommerce Merchandising.
Tools
Ahrefs, Semrush, Moz, Screaming Frog, Power BI, Hybris, SAP, S4, Looker, Google Analytics, Search Console, ChatGPT/Codex, Claude, Gemini, Klaviyo, Justuno, Google Ads, Shopify, BigCommerce, Wordpress
Ecommerce Operations Manager
DwyerOmega – Remote
(03/2026 - Current)
- Built ecommerce analytics stack in GA4, GTM, GSC, Looker, Power BI, and BigQuery
- Provides executive team with
analyses of ecomm performance across brands, categories, product groups, and geographies (US, EMEA, APAC) across catalog of
300,000+ SKUs
- Leads UX improvement projects to optimize site and product page structure and content,
and core performance metrics - Contributed to
25%+ YoY ecommerce revenue growth across core (2) and acquired (12+) brands
- Built and monitored site migration metrics for subdomains across 16 geographies
- Led on-page, content, and technical SEO efforts to boost organic traffic and revenue 20%+ YoY.
- Built and deployed multiple MCPs and trained Codex and Claude Code agents to connect and analyze ERPs, Salesforce and Hybris records, and BI and Google Analytics databases to acquire a whole-business picture of online and offline sales performance and customer segmentation
Search Engine Optimization Manager
Uncommon Gear, LLC – Remote
(05/2019 - 01/2026)
- Owned on-page and technical SEO
for three eCommerce sites earning
$2M-$12M annually.
- Acquired SERP #1 rankings for products,
increased search revenue by 6x (FY '19-'23).
- Built site-wide Copywriting SOPs,
1,200+ product
and
80+ category descriptions.
- Executed FY '25 AI/GEO content project,
acquired 300+ AI rich snippet placements.
- Published 350+ articles, buyer's guides, instruction/technical guides, blogs, and FAQs
- Achieved 10%+ conversion in email campaigns with targeted product launches.
- Owned linkbuilding, site audits, technical SEO, Schema Markup, and Core Web Vitals.
- Optimized merchandising, navigation, product filters, and product/category page structures.
- Scripted, shot, edited and produced video and photo for web content and social channels.
Part-Time Writer & Editor
AllOutdoor.com – Remote
(12/2022 - 08/2024)
- Published 160+ articles in the outdoor lifestyle and sporting goods niche.
- Worked with Editor-in-Chief to revise drafts for review and scheduled publications.
- Wrote reviews, comparisons, "best ofs", how-to's, investigative and editorial content.
- Combined sponsorships with first-person product reviews and in-the-field photography.
- Analyzed reader feedback to align content with audience interests and trends.
- Edited evergreen content to remain timely and competitive in search.
Junior Video Host & Script Writer
Turn5, Inc. – Paoli, PA (03/2018 - 05/2019)
- On-camera talent, installed and reviewed automotive parts on performance vehicles.
- Wrote 2 to 4 weekly scripts, planned and executed studio and on-location shoots.
- Managed studio and vehicles with team of mechanics, videographers and editors.
- Structured videos to maximize engagement with teasers, reveals, and test drives.
- Evaluated parts for quality and provided honest, credible feedback to audience.
Script Editor
Turn5, Inc. – Paoli, PA (05/2017 - 03/2018)
- Edited 250+ scripts for a team of 4 to 7 on-camera personalities.
- Managed rapid script edits on set during fast-paced production schedules.
- Tailored scripts to each talent's personality to promote authenticity and flow.
- Collaborated with producer to develop videos that resonated with audience.
- Coached talent's technical writing skills to deliver better performances on camera.
Copywriter
Turn5, Inc. – Malvern, PA (10/2016 to 05/2017)
- Wrote product descriptions and ad copy for automotive performance parts.
- Optimized descriptions to
reduced bounce by up to 50% on core products.
- Developed company-wide copywriting and SEO strategy for three eCommerce sites.
- Built interlink strategy between products and web, social, and video channels to boost sales.
- Increased Copy team output
from
6-10 SKUs
to
30+ SKUs daily.
Web Content Writer
Hibu, Inc. – King Of Prussia, PA
(10/2014 - 10/2016)
- Wrote long-form content and descriptions for 250+ SMBs on agency web/SEO product.
- Interviewed business leaders to optimize their web product during development.
- Edited and proofed junior writers' content to maintain SEO and quality across client sites.
- Partnered with President of Web Products to test and roll out optimized client websites on Duda.
Senior Client Services Consultant
Hibu, Inc. – King Of Prussia, PA
(01/2014 to 10/2014)
- Supported agency sales representatives at digital, print, and web/SEO marketing agency.
- Aided sales team with troubleshooting and resolving faulty contract entries.
- Partnered with sales and clients to proof digital and print ads before launch.
- Solved account and CRM discrepancies, audited accounting and billing practices
Non-Commissioned Officer (E5)
Army National Guard – Pennsylvania
(01/2010 - 01/2018)
- Planned training events, and led a fire support team as a Sergeant.
- Conducted surveillance, indirect fire, and close air support missions.
- Served as advisor to commanders to develop targets and plan fire missions.
Store Manager
GameStop – Pottstown, PA
(07/2008 - 07/2013)
- Onboarded as Game Adviser; promoted to Shift Lead, ASM, then Store Manager.
- Responsible for all aspects of store operations and corporate compliance.
- Selected by District Manager to travel to new stores to build and coach teams.
"How'd you get into content creation, SEO, and marketing?"
In 2008, the nerd in me led me to my first job at GameStop. Over five years, I worked my way up from Game Adviser to Shift Lead, Assistant Store Manager, and then, finally, Store Manager. I learned the basics of marketing and advertising, and began to understand the psychology of the consumer and what drives sales.
In 2014, I started my marketing and SEO caeer at Hibu, Inc., a print and digital advertising agency for small- and medium-sized businesses. I interviewed business owners across industries to understand their brands and develop their online presence.
I wrote product and service copy and web content for hundreds of websites.
Thanks to my performance, I was selected to work with the President of Web Products to redesign our client website product on a modern SaaS platform, and optimized and coached the content creation workflow for our Web Content teams.
In 2016, my passion for fast cars led me to Turn5, Inc., a performance automotive brand. There I wrote hundreds of product descriptions for three eCommerce sites, and developed the company's product copy SEO strategy as a Copywriter. In recognition of the quality of my writing, I was promoted to the video production team's Script Editor. I coached the team's talent to improve their script writing and performance on camera. I was offered the opportunity to present in the studio by the team's director. I tested well, and began writing and hosting my own videos.
In 2019, I chose to focus on writing and marketing, which led me to Uncommon Gear, LLC. While working as a video host, I freelanced as a Copywriter and SEO Specialist on Upwork. Uncommon Gear tapped me to be their full-time SEO Manager in 2019. There, I wrote all web content, built the company's copywriting and SEO strategies, earned the top search results for core products, grew organic search revenue, developed email marketing campaigns, onboarded new products, and conducted all-in-one video production and photography for the company's products and social channels.
In 2026, Uncommon Gear, LLC is consolidating as the owners pursue their next venture.
As the company restructures and potentially sells or sunsets, I now pursue my next opportunity to advance my career in Marketing and SEO.
